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VU was founded in 2020 by a collective of Art, entertainment and technology professionals. Our goal is to provide a new platform that benefits collectors, artists, galleries, dealers and charitable organizations.  Unlike other online platforms VU is focused on works valued at $20,000 and below. This is an area of the Art Market that we find to be hugely underserved.

Our aim at VU is simple, to provide collectors, artists, art dealers, galleries, foundations and charitable organizations with a platform that exposes their work to a broad client base with a minimum impact to their bottom line. Other online sales platforms  and brick & mortar auction houses set a minimum price point for works that they offer and charge up to 25% commissions for selling your work. We do not. VU offers the most competitive fees and commissions in the market.

We are familiar with the myriad of online sale platforms currently operating today, however, we had not found one that offered the options that we wanted. Everywhere we turned the buzz words “transparency” and “opacity” are thrown about and “market trends” are endlessly discussed. Stories about small galleries closing at alarming rates and the prohibitive costs of operating as a small business or entrepreneur in the Fine Art World abound, yet there are so few alternatives or solutions to these issues.

We are VU and we offer you a new perspective on buying and selling art.